Guide 2 - The Business Model Canvas (BMC)

How do I use the Business Model Canvas to contextualise my idea?

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Guide duration: ~11 minutes

This guides introduces the Business Model Canvas (BMC) – which is a common tool used by entrepreneurs to make a visual representation of their business model. The BMC has a number of sections to complete and we will run through each. We’ll also introduce some examples from the Europeana Creative project for you to look at.

In this guide you will learn:

  1. What a business model canvas is
  2. What the different sections of the business model canvas are
  3. Why the business model canvas is an important tool for new businesses
  4. How it was applied in two examples from the Europeana Creative project

Sources and additional information

Business Model Canvas explained (YouTube video)
Strategyzer.com
7 Ways to Tank Your Business Model
White Paper: Business Models for History Education and Natural History Education
White Paper: Business Models for Social Networks
White Paper: Business Models for Tourism
The Train Geek Challenge
Night at the Museum

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