Guide 1 - Business models
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Guide duration: ~9 minutes
This guide introduces the idea of a business model. This is the mechanism for how the business creates revenue or sources funding through monetising customers and/or working with partners. A business model is not just for a business looking to make economic returns. For any business to be sustainable in the longer-term it needs to have at least one business model.
In this guide you will learn:
- What a business model is
- Why it is important for all businesses to have a business model
- A brief history of business models
- A range of common business models with examples
Sources and additional information