Guide 1 - Business models

What is a business model and how do the common models work?

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Guide duration: ~9 minutes

This guide introduces the idea of a business model. This is the mechanism for how the business creates revenue or sources funding through monetising customers and/or working with partners. A business model is not just for a business looking to make economic returns. For any business to be sustainable in the longer-term it needs to have at least one business model.

In this guide you will learn:

  1. What a business model is
  2. Why it is important for all businesses to have a business model
  3. A brief history of business models
  4. A range of common business models with examples

Sources and additional information

Reinventing your business model - Mark W. Johnson
29 business models for games - David Perry

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